Why I love the bakery's bags: They don't order me around in a "HAVE A DOUGHNUT" type way. They aren't ambiguous in their design with just a plain doughnut on them (am I suppose to eat it, or admire it?). They aren't plain, making people wonder if I have drugs, liquor, or pokemon cards in the bag. They reach me in just the right way, soothing the part of me that drove me to the bakery in the first place.
Well played bakery. Well played.
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